Upstaged Denver
Fix & Flipper Designer Consultation – Service Launch Campaign
Overview
Upstaged Denver launched a premium service, Fix & Flipper Designer Consultation, created specifically for real estate investors and home flippers seeking expert design guidance to increase buyer appeal and maximize property value.
To introduce the service, a multi-channel marketing campaign was developed to clearly communicate its value proposition and generate qualified leads through digital marketing and targeted outreach.
The campaign focused on educating investors about the ROI of professional design while positioning Upstaged Denver as a trusted staging and design partner.
My Role
Developed marketing materials for the service launch
Designed the dedicated service landing page
Created social media content and promotional graphics
Produced short-form promotional videos
Designed email newsletter campaigns
Created print marketing materials for networking and outreach
Campaign Objectives
Increase awareness of the new Designer Consultation service
Position Upstaged Denver as a trusted design partner for investors and flippers
Drive traffic and inquiries through a dedicated landing page
Establish authority through portfolio credibility and staging expertise
Target Audience
Real estate investors
Home flippers
Property developers
Homeowners preparing properties for resale
These audiences often prioritize return on investment, faster sales timelines, and increased property value, making design consultation services particularly valuable.
Strategy
The campaign focused on education, authority, and ROI-driven messaging to resonate with real estate investors and flippers.
Key strategic elements included:
Highlighting Upstaged Denver’s experience staging 800+ homes
Communicating ROI benefits such as selling faster and increasing property value
Creating tiered service packages to appeal to different investment levels
Showcasing visual proof through staging transformations
Driving traffic to a conversion-focused landing page
Media assets were produced through coordinated photoshoots and video production, then adapted across multiple marketing channels to ensure consistent messaging and brand alignment.
Marketing Channels & Execution
The service launch campaign used a mix of digital and print marketing to reach both online and in-person audiences.
Channels included:
Website landing page
Social media content and carousels
Short-form promotional videos
Email newsletters
Printed marketing materials for networking and real estate events
This multi-channel approach ensured consistent exposure across investor touchpoints.
Deliverables
Landing Page
A dedicated landing page was developed to clearly explain the service structure, pricing tiers, ROI benefits, and consultation process.
Messaging focused on addressing investor pain points and demonstrating the value of professional design in increasing property appeal and market competitiveness.
Click image to view landing page.
Short-Form Videos & Prints
Short-form videos were created to introduce the service in an engaging format, highlighting transformation results and the benefits of professional staging and design consultation.
These videos were optimized for social media platforms to improve reach and discoverability.
Click images to view full assets.
Social Media Carousel
Educational carousel posts were developed to explain the ROI of professional design for investment properties.
These posts combined staging visuals with informative messaging to demonstrate expertise and encourage traffic to the landing page.
Carousel content included:
Before-and-after staging transformations
ROI explanations for staging and design improvements
Service tier comparisons
Calls-to-action encouraging consultation bookings
Click images to view full carousel.
Email Newsletters
Email newsletters introduced the new service to existing audiences, highlighting its benefits, pricing structure, and consultation process.
These campaigns reinforced authority while encouraging direct inquiries and consultations.
Results
The campaign generated early traction for the Fix & Flipper Designer Consultation service and successfully introduced the offering to the investor market.
Following the launch:
One new client was secured
Multiple inquiry calls were received from prospective customers
Increased awareness of the service among real estate investors and flippers
These early outcomes validated market interest and demonstrated the effectiveness of the multi-channel launch strategy in generating qualified leads.