Upstaged Denver
Designer Consultation Service Launch
Overview
Upstaged Denver introduced a new premium service, Designer Consultation, aimed at real estate investors and home flippers seeking expert design guidance to improve buyer appeal and maximize property value.
I was responsible for developing and executing a multi-channel marketing campaign to promote the service, communicate its value proposition, and generate qualified leads through digital channels.
Increase awareness of the new Designer Consultation service
Position Upstaged Denver as an expert partner for house flippers
Drive inquiries and consultations through a dedicated landing page
Establish credibility through experience and portfolio authority
Business Goals
Real estate investors
Home flippers
Developers
Property owners preparing homes for resale
Target Audience
To effectively reach investors and flippers, the campaign focused on education + authority + value-driven messaging.
Key strategic elements included:
Highlighting Upstaged Denver’s experience staging over 800 homes
Communicating ROI benefits (sell faster, maximize return)
Creating tiered service packages to appeal to different investment levels
Using visual proof (staging transformations) to demonstrate expertise
Driving traffic to a conversion-focused landing page
Media assets were created through organized photoshoots and video production, which were then adapted across multiple platforms for consistent messaging.
Strategy
Deliverables
Landing Page
Click image to view landing page.
Short-Form Videos & Prints
Click images to view the full reel.
Social Media Slides
These social media carousel posts were created to communicate the ROI of professional design for investors and home flippers. By pairing real project visuals with value-driven messaging, the content was designed to build trust, demonstrate expertise, and drive traffic to the service landing page.
Click images to view the full carousel.
Email Newsletters
The campaign generated early traction for the new Designer Consultation service and helped introduce the offering to the target investor audience. Following the campaign launch, the business secured one new client and received multiple inquiry calls from prospective customers interested in the service.
These outcomes validated market interest and demonstrated the effectiveness of the multi-channel strategy in driving awareness and lead generation.