Centric Solutions -
Social Media Campaigns
Overview
While working at Centric Solutions, social media strategy and content creation were managed for clients across multiple industries, including automotive, legal, interior design, and healthcare. Each account required in-depth research into industry trends, competitor positioning, and target audience behavior to develop strategic messaging and cohesive visual direction.
Campaign execution included collaborative content planning, graphic design, copywriting, scheduling, and monthly analytics reporting. Performance insights were used to refine strategy, optimize engagement, and ensure alignment with client objectives.
Below are selected clients managed across platforms.
Hoff House Health
The social media strategy aimed to establish brand awareness, promote healthcare services, and drive traffic to the website for inquiries. As a newly launched brand, the focus was on building credibility and trust across community and professional networks.
Target audiences included families (primary), individuals, small business owners, travel nurses, and recently laid-off professionals.
Strategy highlights:
Awareness: Service introductions and educational content
Engagement: Behind-the-scenes insights and relatable messaging
Trust & Consideration: Client reviews and credibility-driven posts
Conversion Support: Calls-to-action directing audiences to the website
Brand Alignment: Family-oriented visuals consistent with brand colors
Execution strengthened the Facebook presence and significantly increased LinkedIn engagement, reinforcing brand credibility and expanding reach.
Thompson Automotive
Platforms: Facebook, Instagram
This social media strategy focused on strengthening brand identity, increasing engagement, and driving website traffic to promote automotive services and special offers.
Prior to our management, the brand had an inconsistent digital presence. Content lacked real-life photography, did not utilize client-provided images, and failed to reflect Thompson Automotive’s brand colors or in-shop environment, limiting differentiation in the competitive Littleton and Denver market.
Strategy highlights:
Brand Reinforcement: Consistent use of official brand colors and visual identity
Authenticity & Trust: Real photos of the shop, employees, and behind-the-scenes operations
Social Proof: Customer reviews and testimonials
Local Authority Positioning: Messaging highlighting reputation as a trusted service provider
Service Promotion & Conversion Support: Website links, seasonal deals, and maintenance reminders
Facebook demonstrated strong engagement, and Instagram steadily gained traction, reinforcing brand visibility and credibility.
TAB Interior Design
Platforms: Facebook, Instagram, LinkedIn
The social media strategy focused on strengthening brand positioning, increasing engagement, and driving website traffic to showcase portfolio work and generate service inquiries.
Prior to management, TAB Interior Design had high-quality photography of projects, behind-the-scenes content, and reviews, but posting was inconsistent and lacked strategic direction.
Strategy highlights:
Portfolio Showcasing: Highlighting completed projects to reinforce design credibility
Visual Storytelling: Curated project features with cohesive messaging
Behind-the-Scenes Content: Process-driven posts to humanize the brand and build trust
Social Proof: Client testimonials and reviews
Service & Website Promotion: Calls-to-action directing audiences to portfolio and inquiries
Event Promotion: Industry events and brand visibility opportunities
Consistent execution improved content frequency, engagement, and overall digital brand presence. Instagram engagement saw measurable growth across the platform.
Okuande, LLP
Platforms: Facebook, Instagram, LinkedIn
The social media strategy focused on promoting legal services while reinforcing brand identity and professional credibility.
While the campaign objectives remained consistent—service promotion, audience engagement, and website traffic—the visual style of posts was refined to better align with the client’s branding.
Strategy highlights:
Brand Consistency: Incorporated official brand colors to create a unified visual identity
Visual Authenticity: Stock and lifestyle photography aligned with professional services
Service Promotion: Highlighting offerings and firm expertise
Platform-Specific Optimization: Tailored messaging for each platform
This refinement enhanced brand recognition, maintained audience engagement, and supported ongoing promotion of client services.
