Centric Solutions -
Social Media Campaigns
Overview
While working at Centric Solutions, I supported social media marketing campaigns for clients across multiple industries including automotive, legal, interior design, and healthcare.
Each account required research into industry trends, competitor positioning, and audience behavior in order to develop messaging strategies and visual content tailored to the client’s market.
Campaigns focused on improving brand visibility, strengthening audience engagement, and driving traffic to client websites through consistent social media content.
My Role
Social Media Strategy and Content Creation
Developed social media strategies tailored to each client's industry and audience
Designed branded graphics and marketing visuals
Wrote social media copy and messaging
Managed content calendars and scheduled posts across platforms
Conducted industry and competitor research
Analyzed engagement metrics and campaign performance
Optimized content strategies based on analytics insights
Hoff House Health
Overview
Hoff House Health was a newly launched healthcare brand requiring a strong digital presence to build credibility and attract clients.
The social media strategy focused on establishing brand awareness, promoting healthcare services, and driving website traffic for inquiries.
Target Audience
Families seeking healthcare services
Individuals exploring coverage options
Small business owners
Travel nurses
Recently laid-off professionals
Strategy Highlights
Awareness
Service introductions
Educational healthcare content
Engagement
Behind-the-scenes content
Relatable messaging
Trust & Credibility
Client testimonials
Authority-building content
Conversion Support
Calls-to-action directing audiences to the website
Brand Alignment
Family-oriented visuals aligned with brand colors
Results
The strategy strengthened the brand’s Facebook presence and significantly increased engagement on LinkedIn, helping establish credibility and expand reach.
Thompson Automotive
Platforms: Facebook, Instagram
Overview
The social media strategy for Thompson Automotive focused on strengthening brand identity, increasing engagement, and driving website traffic to promote services and special offers.
Before campaign management, the brand had an inconsistent digital presence with limited use of real photography and minimal brand consistency.
Strategy Highlights
Brand Reinforcement
Consistent use of official brand colors and visual identity
Authenticity & Trust
Real photos of the shop, employees, and behind-the-scenes operations
Social Proof
Customer reviews and testimonials
Local Authority Positioning
Messaging highlighting reputation as a trusted service provider
Service Promotion
Website links
Seasonal deals
Maintenance reminders
Results
Facebook engagement increased significantly while Instagram steadily gained traction, improving brand visibility and credibility within the local Denver and Littleton market.
TAB Interior Design
Platforms: Facebook, Instagram, LinkedIn
Overview
The campaign focused on strengthening brand positioning, increasing engagement, and driving traffic to showcase portfolio projects and generate service inquiries.
Before campaign management, the brand had strong visual assets but lacked consistent posting and strategic direction.
Strategy Highlights
Portfolio Showcasing
Highlighting completed projects to reinforce design credibility
Visual Storytelling
Curated project features with cohesive messaging
Behind-the-Scenes Content
Process-driven posts that humanized the brand
Social Proof
Client testimonials and reviews
Website Promotion
Calls-to-action directing audiences to portfolio and service inquiries
Event Promotion
Industry events and brand visibility opportunities
Results
Consistent posting and improved content structure increased engagement across platforms, with Instagram demonstrating measurable growth in audience interaction.
Okuande, LLP
Platforms: Facebook, Instagram, LinkedIn
Overview
The social media strategy focused on promoting legal services while strengthening professional credibility and brand recognition.
While the campaign objectives remained consistent, including service promotion, engagement, and website traffic, the visual identity and messaging were refined to better align with the firm's branding.
Strategy Highlights
Brand Consistency
Implementation of official brand colors across all marketing visuals
Professional Visual Identity
Use of stock and lifestyle imagery aligned with legal services
Service Promotion
Posts highlighting legal expertise and firm services
Platform Optimization
Tailored messaging for Facebook, Instagram, and LinkedIn
Results
The refined strategy improved visual consistency, strengthened brand recognition, and maintained steady audience engagement while promoting the firm’s services.
