Upstaged Denver
Brand Awareness Marketing Campaign
Overview
Platforms: Facebook, Instagram, TikTok, Website and Email
This campaign focused on increasing brand visibility for Upstaged Denver while strengthening the company’s visual identity across digital and print marketing channels.
Through consistent content production, brand refresh initiatives, and expanded social media presence, the campaign showcased staging expertise while supporting business growth and lead generation.
My Role
Social media content creation and campaign planning
Short-form video production for Instagram and TikTok
Website updates and landing page design
Marketing graphics and promotional materials
Brand refresh and visual identity improvements
Email newsletter design
Print marketing materials for events and promotions
Increase brand awareness within the local real estate market
Improve engagement across social media platforms
Showcase staging expertise through visual storytelling
Establish a cohesive and professional brand identity
Promote the new Fix & Flipper Designer Consultation service
Support lead generation through consistent marketing touchpoints
Enhance website content to reflect current services and portfolio
Campaign Objectives
A multi-channel marketing strategy combined brand refresh initiatives with structured digital execution to expand visibility and strengthen audience engagement.
Key strategic elements included:
Expanding presence across Facebook, Instagram, and TikTok
Developing short-form video content to increase reach and discoverability
Promoting the Fix & Flipper Designer Consultation service
Balancing promotional, educational, and trend-driven content
Updating brand visuals for stronger consistency
Refreshing website content with new staging projects and messaging
Aligning print and digital marketing under a unified brand identity
Strategy
Campaign Execution
The campaign was implemented across multiple channels to maximize exposure and reinforce brand consistency:
Social media marketing (Facebook, Instagram, TikTok)
Short-form video production and reels
Carousel content highlighting projects and services
Website updates and portfolio enhancements
Landing page development for the Fix & Flipper Designer Consultation service
Logo redesign and visual brand refresh
Email newsletters
Printed marketing materials
Deliverables
Website Updates
The website was refreshed to better reflect current services and recent staging projects. Updates included expanded portfolio content, refined service descriptions, and clearer messaging aligned with the updated brand voice.
A dedicated landing page was developed to promote the Fix & Flipper Designer Consultation service, designed to educate investors and drive qualified inquiries.
Click image to view website.
Social Media Reels
Short-form video content was created to increase reach and engagement while showcasing staging expertise. Reels highlighted recent staging projects and incorporated platform-native trends and audio to improve discoverability.
Click images to view full reels.
Social Media Posts
Content focused on showcasing staging transformations while reinforcing expertise.
Content included:
Before-and-after staging projects
Educational staging insights
Service promotions
Behind-the-scenes content
Carousel posts were used strategically to increase engagement and storytelling through multi-slide formats.
Click images to view full posts.
Email Newsletters
Email newsletters were used to highlight staging projects, promote services, and maintain ongoing engagement with real estate professionals and past clients.
Prints
Print materials supported in-person promotions and brand consistency.
Examples include:
Service flyers
Business cards
Designer consultation flyers
Results
The campaign strengthened brand consistency across digital and print channels while increasing visibility within the local real estate market.
Key outcomes included:
Expanded social media presence across multiple platforms
Increased engagement through reels and carousel content formats
Improved consistency in brand visuals and messaging
Enhanced website portfolio showcasing staging projects
Increased exposure for the Fix & Flipper Designer Consultation service