Upstaged Denver
Brand Awareness & Growth
Overview
This campaign focused on increasing brand visibility and strengthening the visual identity of Upstaged Denver through consistent content creation, expanded social media presence, and updated marketing materials. The goal was to improve brand recognition, showcase staging expertise, and create a cohesive customer experience across digital and physical touchpoints.
I led creative production and marketing execution across multiple platforms, combining promotional, educational, and engaging content to grow the brand’s presence and support business development.
Increase brand awareness in the local real estate market
Improve engagement across social media platforms
Showcase staging expertise through visual storytelling
Create a cohesive and professional brand identity
Support lead generation through consistent marketing touchpoints
Improve website content to better reflect current services and portfolio
Business Goals
The campaign used a combination of content marketing, visual storytelling, and brand refresh initiatives to increase visibility and audience engagement.
Key strategic elements included:
Expanding presence across multiple social media platforms
Creating short-form video content to improve reach and discoverability
Mixing promotional, educational, and entertaining content to engage audiences
Updating brand visuals for consistency and professionalism
Refreshing the website with recent staging projects and improved messaging
Aligning print and digital materials with the updated brand identity
Strategy
Campaign Execution
The campaign was executed across multiple channels to maximize brand exposure:
Social media marketing (Facebook, Instagram, TikTok, YouTube)
Short-form video production and reels
Website content updates and portfolio improvements
Logo redesign and brand refresh
Email newsletters
Printed marketing materials
Deliverables
Website
The website was refreshed to better reflect the company’s current work and services by adding recent staging projects to the portfolio, updating service descriptions, and refining messaging for improved clarity and brand voice. Visual content was enhanced to showcase the quality of recent projects and create a more polished, cohesive user experience. A new landing page was also developed to promote the Designer Consultation Service and support lead generation.
Click image to view website.
Social Media Reels
Short-form video content was created to increase reach and engagement by combining promotional staging content with trend-driven formats. The strategy included showcasing recent projects through reels and carousel posts, leveraging trending audio to improve discoverability, and incorporating lighthearted, humorous trends to expand audience exposure and strengthen brand presence across platforms.
Click images to view the full reel.
Social Media Posts
Social media content focused on showcasing recent staging projects and sharing informative insights to highlight expertise. Posts included project highlights, before-and-after visuals, and educational content about staging and design decisions to build credibility, maintain engagement, and strengthen brand presence across platforms.
Click images to view the full posts.
Email Newsletters
Prints
Social media content focused on showcasing recent staging projects and sharing informative insights to highlight expertise. Posts included project highlights, before-and-after visuals, and educational content about staging and design decisions to build credibility, maintain engagement, and strengthen brand presence across platforms.