Warehouse Sale Campaign
Overview
I was tasked with promoting a year-end warehouse sale event designed to reduce excess inventory and clear storage space before the new season. The goal was to generate strong awareness and drive attendance by reaching both industry professionals and the general public through a coordinated multi-channel campaign.
To maximize visibility, I executed promotions across multiple touchpoints, including social media marketing, event listings, direct outreach to staging companies, and targeted email campaigns.
Increase awareness of the warehouse sale event
Drive event attendance and inventory sell-through
Reach both B2B (staging/design professionals) and B2C audiences
Maximize exposure within a short promotional window
Business Goals
After the inventory was selected for sale, I coordinated and organized a photoshoot to capture product imagery and short-form video content. This media became the foundation for the campaign creative.
Using these assets, I developed consistent messaging that emphasized:
Event date, time, and location
Limited inventory availability
Value and urgency (discounted pricing)
The campaign was then deployed across multiple channels, ensuring cohesive branding and repeated audience touchpoints leading up to the event.
Strategy
Deliverables
Short-Form Videos
Click images to view the full reel.
Social Media Graphics
Click images to view the full post.
Email Newsletters
Photography
While I did not have access to detailed performance metrics, the campaign successfully generated awareness and drove attendance for the warehouse sale event. The coordinated multi-channel promotion across social media, email marketing, and event listings resulted in customers visiting the warehouse during the sale period to purchase inventory.
The campaign demonstrated the effectiveness of aligning visual content, messaging, and timing across multiple platforms to support event visibility and customer engagement within a limited promotional window.